Programmatic and the cord
How to reach cord cutters, cord trimmers and cord nevers with programmatic
Bridging the gap between TV and digital
In this paper, you will learn:
- What is Advanced TV retargeting?
- How connecting smart TV and digital profiles works
- What an inter-connected approach is and why it’s important
- How to get the most out of combining TV and digital profiles
- How to plan a unified TV and digital campaign
- How to run a successful unified TV and digital campaign
Bridging the gap between TV and digital
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