Research and insights
The latest insights and trends for marketers and advertisers who want to get up to speed with what’s going on in our industry.
Behind the screens
How can advertisers get on the same wavelength as consumers?
Because with more eyeballs, more screens, and more options than ever, ATV is growing at lightning speeds. Streaming time now surpasses linear viewing by a huge 22%, so it’s clear that audience behaviors are changing.
If you want to use your budget wisely, your campaigns must resonate on the same wavelength as consumers.
Our new report gives you the tools to do just that, by giving you:
- All the intel on today’s consumers.
- Tips to maximize ad engagement and ATV results.
- Five secrets to ATV success.
…and that’s not even scratching the surface of all the insights you’ll get in this report.
The future is Advanced TV
Performance, re-programmed for people
Agents of Change
Can your YouTube spend work harder?
Channelizing the power of CTV
How holiday shopping will be different in 2022
Unboxing the global retail consumer
The political media remix: how digital can make political TV buys smarter
Identity: Goodbye cookies, hello future
Programmatic Trends for 2022
The Chinese audience is closer than you think
TV is more than TV
The unlocked world?
The pandemic effect
Identity: Now, next, later
Identity: What activation looks like in a world without cookies
How CPG consumers have changed
Scalable personalization Optimisation and measurement strategies for CPG campaigns
Future-proofing CPG marketing
TV is more than TV
A year of lockdowns
TV is more than TV
TV is more than TV
The Chinese audience is closer than you think
Identity: Crisis? What crisis?
2021 Olympics
The programmatic promise
The shifting political TV landscape
Dissecting cannabis consumers and behaviours in British Columbia (B.C.)
The future, but faster
How Americans buy cars
Modernizing Measurement
Programmatic and the cord
Using programmatic for branding
Bridging the gap between TV and digital
Understanding marketing intelligence
2019 Holiday Shopping
The Future of Cannabis Marketing in Canada Study
Back to School 2019
Level up on industry wisdom
Book an MiQ Unlocked session and have our experts come to your office to bring you up to speed on the latest trends in our industry.