Reach and frequency measurement
What does it mean?
With TV viewing now taking place across multiple platforms, devices and ways of watching, it can be really difficult to manage the reach and frequency of your ads across such a fragmented landscape. Many advertisers are over-saturating heavy linear TV viewers with too many ads, while completely missing out on reaching those who have cut the cord and are watching via OTT or online video. The challenge is getting a view of your delivery and finding ways to better distribute your campaign to improve your reach and frequency.
How do we do it?
With our proprietary technology and world-class data partnerships, our data scientists and engineers have built reach and frequency management into an easy-to-understand dashboard in our Intelligence Hub. You can get a view of exactly how much of your campaign is being delivered across linear, OTT and digital channels, right down to the channel and app level, and what percentage of your audience you are reaching on each. On top of this you can see distribution by time and day, region, and which demographics you are reaching, for any brand campaign or specific audience.
What does that mean for you?
With our reach and frequency measurement, you can close the loop and get better planning, activation, measurement and optimization of your cross-screen TV and digital campaigns.
