Creative guidelines

1 Content requirements 

Content policies apply to ad creatives, landing pages, any inventory, or other content connected to advertising transactions. Ads must be distinguishable from a publisher’s content and cannot appear to be content or links on a publisher’s site

1.1 Prohibited content 

The following content is prohibited: hate speech, defamatory language, tobacco, explosives and weapons, nudity, pornography, obscenity, references to sex or sexuality, illegal and recreational drugs, illegal pharmaceuticals or paraphernalia, illegal content or activities, violence, profanities, morally reprehensible content, dangerous or derogatory content, shocking content, sensitive events, animal cruelty, piracy, misappropriation or violation of intellectual property or copyright, trademark, trade secret, or patent, counterfeit goods, government forms or services, sales of free items, malware, spyware, phishing, spam, auto-downloads, auto-redirect, content that interferes with navigation or other ads, unusual CTR, deceptive content that intends to or induces user action through misleading appearance or behavior, fake hyperlinks, content resembling Windows, Unix or Mac dialogue boxes, fake interactivity, free gifts, links to quizzes and surveys, misleading or unproven claims, content enabling dishonest behavior, content that does not provide adequate privacy notice and information or does not obtain necessary user consent, content which attempts to reveal a user’s sensitive characteristics or attempts to exploit these, or which could be viewed to discriminate, embarrass, offend or otherwise cause a legal or significant impact on a user

1.2 Restricted content

The following content is restricted and may serve only under specific conditions: alcohol, gambling, pharmaceuticals, CBD, financial content related to complex speculative products, cryptocurrency exchanges and debt services, political and election/referendum content

 

2 Creative policies

The following recommendations apply to creatives of any type:

  • Creative images must be clear, recognizable, relevant and must not contain illegible text
  • Low-quality images are not allowed; this includes, but it is not limited to, crowded images with too many visual objects in one creative, blurry, distorted, low-resolution, pixelated, smudged or stretched images
  • Images that are sideways, upside down or that don’t occupy the entire space of the chosen image size are not allowed

  • All creatives with partially black, white, or transparent backgrounds must include a visible border of a contrasting color to the majority background color of the creative
  • Strobing, flashing backgrounds, or otherwise distracting images are not allowed
  • Ads may not play sound automatically and audio must be user-initiated on click. Users must have the option to mute all audio in the ad
  • Ads may play video automatically, as long as the audio is muted
  • All sound and animation (including video) must stop upon the exit click
  • Auto-expansion, pop-up, pop-unders, timed or intermittent pop-ups, mock system warnings and pages that automatically initiate a survey or a download are prohibited
  • Creatives might not automatically refresh or cause the entire webpage to refresh
  • All creatives must open in a new tab or window and should not navigate away from the publisher’s page
  • The landing page should not forcefully redirect the user to other pages or content
  • It’s recommended that the language of the landing page match the language of the creative
  • Each creative and landing page must have one identical and recognized brand/product offering associated with them
  • Creatives should not rotate brands
  • All creatives must contain sufficient brand notification and their branding must not be obfuscated (too small, too faint). At least one of the three things below must be included:

    • a clearly identifiable logo: if the only branding is the logo, that exact logo must also be on the landing page
    • a landing page URL: if the only branding on the creative is a landing page URL, that URL must be the URL the creative has as its landing page
    • a distinct brand name: if the only branding on the creative is a distinct brand name, the brand name must not be an actual word and when it appears on the creative it cannot be confused for other, non-branded text
  • Prior to running on any inventory, all creatives must pass an audit process to check technical and content criteria, and evaluate them against the requirements of our sellers. Impression capping, geo-targeting or similar blocking technology set outside our platform will interfere with the audit process and must be removed while the creatives are being audited
  • The click-through URLs of all creatives must lead to landing pages that are crawlable by Google bots
  • The duration of animated ads must be 30 seconds maximum
  • The number of cookies set per creative must be 25 maximum
  • The number of HTTP/HTTPS (fourth party) calls per creative must be 100 maximum
  • The total ad download size of non-video creatives should not exceed 4MB
  • Third-party creatives must not exceed 40% of the CPU capacity of a user’s device. Common causes of high CPU use are continued animation, heavy animation sequences, and animation that surpasses the 30-second limit
  • Flash creatives and/or any Flash content, including Flash-based pixels, are not allowed
  • Creatives may not use locally shared object (LSO) technologies or device fingerprints for purposes of online behavioral advertising, ad delivery, reporting, or multi-site advertising. LSOs include: Flash cookies, browser helper objects and HTML5 Local Storage. Prohibited uses include, but are not limited to: storing user IDs, interest segments, user browsing history, or other unique user data
  • All creatives must be free of applications including, but not limited to, ActiveX, viruses, exit pops, spyware, and malware
  • Creative coding may not use cross-domain scripting or set, read, write, modify or delete cookies in unapproved domains
  • HTML5 ads must include a <!DOCTYPE html> declaration and must contain a <html>, <head> and <body> tag. Ad dimensions must match the placement dimensions to prevent distortions, and should have an ad size <meta> tag within the <head> tag. General guidance and specifications for ad designers and creative technologists can be found here
  • All creatives must be SSL compliant and all calls made within the ads must be SSL-enabled. This includes all assets, trackers, ad responses and fourth-party calls to other technologies within the ad unit. All servers involved require full SSL certification. Note that the landing page is the only part of an ad that does not need to be secure

 

3 Standards and best practices

MiQ adheres to the LEAN program, an IAB initiative that aims to improve consumer experience and give users control of their privacy whilst reducing the use of ad-blocking technologies
The principles of the programs are:
L: Lightweight (ads)
E: Encryption (HTTPS)
A: Allowing Choice (adChoices, Transparency & Consent Framework)
N: Non-invasive ads (Coalition for Better Ads)

MiQ supports and recommends the adoption of LEAN principles across the industry, and is certified for the IAB UK Gold Standard and the EDAA Trust Seal, which are industry-wide programs that reference LEAN

3.1 Encryption

All creatives served by MiQ are SSL-compliant and all the calls made within the ads are SSL-enabled. This includes all assets, trackers, ad responses and fourth-party calls to other technologies within the ad unit. All servers involved have full SSL certification

3.2 AdChoices

As an EDAA participating company, MiQ only serves creatives that use the YourAdChoices icon. By clicking on the icon, users can access information about when and how data regarding their online interest is collected and used for online behavioural advertising (OBA) and by which companies. YourAdChoices icon also gives consumers control over the ads that use information about their interest as provides the ability to opt-out of the online behavioural ads from some or all the participating companies

3.3 Better Ads Standards

We actively encourage acknowledgment of the Better Ads Standards developed by the Coalition for Better Ads following a comprehensive consumer research
The following ad experiences fall beneath a threshold of consumer acceptability and the above standards. MiQ recommends alternative ad types or formats

Desktop Web
pop-up ads, auto-playing video ads with sound, prestitial ads with countdown, large sticky ads

Mobile Web
pop-up ads, prestitial ads, ad density higher than 30%, flashing animated ads, auto-playing video ads with sound, postitial ads with countdown, full-screen scrollover ad, large sticky ads

Short-Form Video
long pre-roll ads that can’t be skipped, mid-roll ads, large display ads

 

CREATIVE SPECIFICATIONS – USA & CANADA

CREATIVE SPECIFICATIONS – EMEA

CREATIVE SPECIFICATIONS – SAARC

CREATIVE SPECIFICATIONS – CHINA

CREATIVE SPECIFICATIONS – SEA

CREATIVE SPECIFICATIONS – AUSTRALIA & NEW ZEALAND

HI-IMPACT AND CUSTOM FORMATS

  • Creative specifications - USA & Canada
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    The US specs can also be accessed here

  • Creative specifications - EMEA
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    1. Display
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    1.1 Dimensions

    The most common dimensions are listed below

    120 x 600 – Skyscraper

    160 x 600 – Wide Skyscraper

    300 x 250 – Medium Rectangle

    300 x 600 – Half Page

    336 x 280 – Large Rectangle

    468 x 60 – Banner

    728 x 90 – Leaderboard

    970 x 250 – Billboard

    970 x 90 – Super Leaderboard

    300 x 50 – Mobile Banner

    320 x 50 – Mobile Leaderboard

    320 x 480 – Mobile Interstitial Portrait

    480 x 320 – Mobile Interstitial Landscape

    768 x 1024 – Tablet Interstitial Portrait

    1024 x 768 – Tablet Interstitial Landscape

    1.2 Types

     

    1.2.1 Images

    File type: .jpg, .png, .gif

    File size: 150 KB maximum

    Animation: 30 seconds maximum

     

    1.2.2 HTML5

    File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg

    File size: 300 KB maximum

    Animation: 30 second maximum

    • Each creative must be compressed in a single .zip file of 300 KB maximum (200 KB maximum recommended)
    • Each .zip file must contain:
      • a single .html file located in the root of the .zip file and not in a subfolder
      • a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)
      • the images and other files that are referenced by the HTML file. Do not include any unnecessary files

    HTML5 creatives can be built using the methods and tools referenced below

    Each .zip file must be assessed against coding and technical errors by using

     

    1.2.3 Third-party

    Tag type: HTML or JavaScript from approved ad servers

    Initial load size: 150 KB maximum (40 KB maximum recommended)

    Total load size: 4 MB maximum (2.2 MB maximum recommended)

    Animation: 30 second maximum

    2. Video
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    2.1 In-stream and out-stream

     

    2.1.1 Video

    File type:

    • Hosted: .mp4
    • Third-party:
      • .mp4 (required)
      • .web (recommended)
      • .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)

    File size: ­­­­

    • Hosted: 1 GB maximum (200 MB maximum recommended)
    • Third-party: 10 MB maximum size for transcoded serving files

    Dimensions:

    • Horizontal (landscape)
      • Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
      • Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
    • Vertical (portrait)
      • Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
      • Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
    • Square: 720 × 720, 1080 × 1080, 1920 × 1920

    Length: 15 or 30 seconds recommended

    Video codec: H.264

    Video bit rate: 20 Mbps minimum recommended

    Video frame rate: 23.98 or 29.97

    Black bars: letterboxing or pillarboxing not allowed

     

    2.1.2 Audio

    Audio codec: PCM or AAC

    Audio bit rate: 192 kbps minimum

    Audio sample rate: 48 kHz

     

    2.1.3 Companion

    File type:

    • Image: .jpg, .png, .gif
    • HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg

    File size: 20 KB maximum recommended

    Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended

    Animation: 15 seconds maximum recommended

    Frame rate: 24 maximum recommended

    Audio: not allowed

     

    2.1.4 Tag format

    VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors

    Two VAST wrappers maximum recommended

    2.2 OTT and CTV

    File type: .mp4

    File size: ­­­­1GB maximum

    Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended

    Length: 15 or 30 seconds

    Bit rate: 2000 kbps minimum

    Frame rate: 23.98 or 29.97

    Audio sample rate: 48 kHz

    Tag format:

    • VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors
    • VPAID and MRAID are not supported

    Skippability: skippable videos are not supported

     

    Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives

    2.3 TrueView

    2.3.1 In-stream ad

    The ad plays before, during, or after other videos. The viewer has the option to skip the ad after 5 seconds

    Duration: any length (3 minutes maximum recommended)

    Companion:

    • Image automatically generated from the video in the YouTube channel (recommended)
    • Image uploaded manually:
      • File type: .jpg, .png, .gif
      • File size: 150 KB maximum
      • Dimensions: 300 x 60

    Call to action: 10 characters maximum

    Headline: 15 characters maximum (including spaces)

    Third-party trackers:

    • 1 x 1 image pixels supported for impression, view, and skip events
    • 3 pixels maximum per event
    • 3 redirects maximum per pixel
    • JavaScript not supported

    Viewability measurement: IAS and Moat available on request and subject to confirmation

     

    2.3.2 In-feed video ad

    The ad is a thumbnail image from the video with some text. When users click on the ad, they are redirected to the YouTube video or channel page

    Duration: any length

     

    2.3.3 Bumper ad

    The ad plays before, during, or after other videos. The viewer has no option to skip the ad

    Duration: 6 seconds maximum

    Companion:

    • Image automatically generated from the video in the YouTube channel (recommended)
    • Image uploaded manually:
      • File type: .jpg, .png, .gif
      • File size: 150 KB maximum
      • Dimensions: 300 x 60

    Third-party pixel:

    • 1 x 1 image pixels supported for impression, view, and skip events
    • 3 pixels maximum per event
    • 3 redirects maximum per pixel
    • JavaScript not supported

    Viewability measurement: IAS and Moat available on request and subject to confirmation

     

    2.3.4 Non-skippable ad

    The ad plays before, during, or after other videos. The viewer has no option to skip the ad

    Duration: between 6 and 15 seconds

    Companion:

    • Image automatically generated from the video in the YouTube channel (recommended)
    • Image uploaded manually:
      • File type: .jpg, .png, .gif
      • File size: 150 KB maximum
      • Dimensions: 300 x 60

    Third-party pixel:

    • 1 x 1 image pixels supported for impression, view, and skip events
    • 3 pixels maximum per event
    • 3 redirects maximum per pixel
    • JavaScript not supported

    Viewability measurement: IAS and Moat available on request and subject to confirmation

     

    The YouTube videos used for TrueView creatives must be “Public” or “Unlisted” on YouTube, not “Private”, and cannot be age-restricted, i.e. not visible to users who are logged out, are under 18 years of age, or have “Restricted Mode” enabled on their browser or device

    Third-party pixels are accepted from vendors certified for measurement on YouTube. Third-party pixels that are not from one of the vendors below, or that make unapproved fourth-party calls to other vendors, are not supported:

    comScore, DoubleVerify, IAS, Kantar, MOAT, Nielsen, Research Now, Google (including Google

    3. Native
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    3.1 Image

    Headline: 25 characters maximum (including spaces)

    Body text: 90 characters maximum (including spaces)

    Brand name: 25 characters maximum (including spaces)

    Call to action: 15 characters maximum (including spaces)

    Logo:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 100 x 100 minimum
      • 512 x 512 maximum
      • 200 x 200 recommended
    • Aspect ratio: 1:1

    Image:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 1200 x 627 minimum
      • 1999 x 1999 maximum
      • 1200 x 627 recommended
    • Aspect ratio: 1.91:1
    • Design: images should not contain text, brand name or logo

    Landing page URL: 1024 characters maximum

    3.2 Video

    Headline: 25 characters maximum (including spaces)

    Body text: 90 characters maximum (including spaces)

    Brand name: 25 characters maximum (including spaces)

    Call to action: 15 characters maximum (including spaces)

    Logo:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 100 x 100 minimum
      • 512 x 512 maximum
      • 200 x 200 recommended
    • Aspect ratio: 1:1

    Image:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 1200 x 627 minimum
      • 1999 x 1999 maximum
      • 1200 x 627 recommended
    • Aspect ratio: 1.91:1
    • Design: images should not contain text, brand name or logo

    Video:

    • File type: .mp4
    • File size: 1 GB maximum
    • Dimensions: 1280 x 720 minimum recommended
    • Aspect ratio: 16:9 recommended
    • Length: 60 seconds maximum
    • Bit rate: 2500 kbps minimum recommended
    • Frame rate: 23.98 or 29.97

    Landing page URL: 1024 characters maximum

    4. Audio
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    4.1 Audio

    File type: .mp3

    File size: ­­­­1 MB maximum

    Length: 15 or 30 seconds recommended

    Bit rate: 192 kbps minimum

    Sample rate: 44.1 kHz

    Landing page URL: required

    4.2 Companion

    File type: .jpg, .png

    File size: 20 KB maximum recommended

    Dimensions: 640 x 640, 300×250

    4.3 Tag format

    VAST 2.0 and VAST 3.0 from approved vendors

    DAAST is not supported

    5 DOOH
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    5.1 Dimensions and aspect ratios:

    • D6: 1080 x 1920, 9:16 (0.56)
    • D48: 576 x 288, 2:1 (2)
    • D48: 600 x 280, 2.14:1 (2.14)
    • D48: 612 x 306, 2:1 (2)
    • D48: 720 x 360, 2:1 (2)

    Additional dimensions:

    • 600 x 320
    • 3840 x 2160
    • 480 x 720
    • 864 x 432
    • 720 x 384

    5.2 Static artwork

    File type: .jpg, .gif, .png

    Quality: High, Very High

    Colour mode: RGB

    Resolution: 72 DPI at exact pixel size stated

    5.3 Motion artwork

    File type: .mov, .mp4

    Video codec: H.264

    Frame rate: 25

    Bit rate:

    • 8 MB/s maximum
    • variable

    Audio: not allowed

    Restrictions: typically any billboard placed near roadside is restricted to serve

    moving creatives

    5.4 Length

    Typical ad lengths are 6, 10, 12, 15 and 30 seconds

     

    Certain specifications might vary drastically among media owners and locations. It is recommended to refer to individual media owner and location requirements before submitting the creatives

  • Creative specifications - SAARC
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    1. Display
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    1.1 Dimensions

    The most common dimensions are listed below

    120 x 600 – Skyscraper

    160 x 600 – Wide Skyscraper

    300 x 250 – Medium Rectangle

    300 x 600 – Half Page

    336 x 280 – Large Rectangle

    468 x 60 – Banner

    728 x 90 – Leaderboard

    970 x 250 – Billboard

    970 x 90 – Super Leaderboard

    300 x 50 – Mobile Banner

    320 x 50 – Mobile Leaderboard

    320 x 480 – Mobile Interstitial Portrait

    480 x 320 – Mobile Interstitial Landscape

    768 x 1024 – Tablet Interstitial Portrait

    1024 x 768 – Tablet Interstitial Landscape

     

    1.2 Types

     

    1.2.1 Images

    File type: .gif, .jpeg, .png, .wbmp

    File size: 150 KB maximum

    Animation: 30 seconds maximum

     

    1.2.2 HTML5

    File type: .html, .htm, .js, .css, .jpg, .jpeg, .gif, .png, .json, .xml, .svg, .eot, .otf, .ttf, .woff, .woff2

    File size: 10 MB maximum

    Animation: 30 second maximum

    • Each creative must be compressed in a single .zip or .adz file of 10 MB maximum
    • Each .zip or .adz file must contain:
      • a single HTML file located in the root of the .zip file and not in a subfolder
      • a .gif, .jpg, .jpeg, .png or .wbmp backup image of 150 KB maximum (40 KB recommended)
      • the images and other files that are referenced by the HTML file. The assets can be organized into subfolders, but the subfolders cannot be compressed. Do not include any unnecessary files
      • 100 files maximum
      • At least one click tag

    Each .zip file must be assessed against coding and technical errors by using the HTML5 Validator

     

    1.2.3 Third-party

    Tag type: HTML or JavaScript from approved ad servers

    Initial load size: 150 KB maximum (40 KB recommended)

    Total load size: 4 MB maximum (2.2 MB recommended)

    Animation: 30 second maximum

    2. Video
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    2.1 In-stream and out-stream

     

    2.1.1 Video

    File type:

    • Hosted: .mp4 or .mov
    • Third-party:
      • .mp4 (required)
      • .web (recommended)
      • .webm, .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)

    File size: ­­­­

    • Hosted: 1 GB maximum (200 MB maximum recommended)
    • Third-party: 10 MB maximum size for transcoded serving files

    Dimensions:

    • Horizontal (landscape)
      • Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
      • Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
    • Vertical (portrait)
      • Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
      • Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
    • Square: 720 × 720, 1080 × 1080, 1920 × 1920

    Length: 15 or 30 seconds recommended

    Video codec: H.264

    Video bit rate: 20 Mbps minimum recommended

    Video frame rate: 23.98 or 29.97

    Black bars: letterboxing or pillarboxing not allowed

     

    2.1.2 Audio

    Audio codec: PCM or AAC

    Audio bit rate: 192 kbps minimum

    Audio sample rate: 48 kHz

     

    2.1.3 Companion

    File type:

    • Image: .jpg, .png, .gif
    • HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg

    File size: 20 KB maximum recommended

    Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended

    Animation: 15 seconds maximum recommended

    Frame rate: 24 maximum recommended

    Audio: not allowed

     

    2.1.4 Tag format

    VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors

    Two VAST wrappers maximum are recommended

    2.2 OTT and CTV

    File type: .mp4

    File size: ­­­­1GB maximum

    Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended

    Length: 15 or 30 seconds

    Bit rate: 2000 kbps minimum

    Frame rate: 23.98 or 29.97

    Audio sample rate: 48 kHz

    Tag format:

    • VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors
    • VPAID and MRAID are not supported

    Skippability: skippable videos are not supported

     

    Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives

    3. Native
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    3.1 Image

    Headline: 25 characters maximum (including spaces)

    Body text: 90 characters maximum (including spaces)

    Brand name: 25 characters maximum (including spaces)

    Call to action: 15 characters maximum (including spaces)

    Logo:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 100 x 100 minimum
      • 512 x 512 maximum
      • 200 x 200 recommended
    • Aspect ratio: 1:1

    Image:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 1200 x 627 minimum
      • 1999 x 1999 maximum
      • 1200 x 627 recommended
    • Aspect ratio: 1.91:1
    • Design: images should not contain text, brand name or logo

    Landing page URL: 1024 characters maximum

    3.2 Video

    Headline: 25 characters maximum (including spaces)

    Body text: 90 characters maximum (including spaces)

    Brand name: 25 characters maximum (including spaces)

    Call to action: 15 characters maximum (including spaces)

    Logo:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 100 x 100 minimum
      • 512 x 512 maximum
      • 200 x 200 recommended
    • Aspect ratio: 1:1

    Image:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 1200 x 627 minimum
      • 1999 x 1999 maximum
      • 1200 x 627 recommended
    • Aspect ratio: 1.91:1
    • Design: images should not contain text, brand name or logo

    Video:

    • File type: .mp4
    • File size: 1 GB maximum
    • Dimensions: 1280 x 720 minimum recommended
    • Aspect ratio: 16:9 recommended
    • Length: 60 seconds maximum
    • Bit rate: 2500 kbps minimum recommended
    • Frame rate: 23.98 or 29.97

    Landing page URL: 1024 characters maximum

    4. Audio
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    4.1 Audio

    File type: .mp3

    File size: ­­­­1 MB maximum

    Length: 15 or 30 seconds recommended

    Bit rate: 192 kbps minimum

    Sample rate: 44.1 kHz

    Landing page URL: required

    4.2 Companion

    File type: .jpg, .png

    File size: 20 KB maximum recommended

    Dimensions: 640 x 640, 300×250

    4.3 Tag format

    VAST 2.0 and VAST 3.0 from approved vendors

    DAAST is not supported

     

  • Creative specifications - China
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    CHINESE SSPS ONLY ACCEPT RAW CREATIVES AND 1X1 TAGS INSTEAD OF AD TAGS OR HTML5 CREATIVES.

    We highly recommend using simplified Chinese language and a Chinese landing page in your creative message.

     

    4 CREATIVE SPECIFICATIONS – CHINA
  • Creative specifications - SEA
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    1. Display
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    1.1 Dimensions

    The most common dimensions are listed below

    120 x 600 – Skyscraper

    160 x 600 – Wide Skyscraper

    300 x 250 – Medium Rectangle

    300 x 600 – Half Page

    336 x 280 – Large Rectangle

    468 x 60 – Banner

    728 x 90 – Leaderboard

    970 x 250 – Billboard

    970 x 90 – Super Leaderboard

    300 x 50 – Mobile Banner

    320 x 50 – Mobile Leaderboard

    320 x 480 – Mobile Interstitial Portrait

    480 x 320 – Mobile Interstitial Landscape

    768 x 1024 – Tablet Interstitial Portrait

    1024 x 768 – Tablet Interstitial Landscape

    1.2 Types

     

    1.2.1 Images

    File type: .jpg, .png, .gif

    File size: 150 KB maximum

    Animation: 30 seconds maximum

     

    1.2.2 HTML5

    File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg

    File size: 300 KB maximum

    Animation: 30 second maximum

    • Each creative must be compressed in a single .zip file of 300 KB maximum (200 KB recommended)
    • Each .zip file must contain:
      • a single .html file located in the root of the .zip file and not in a subfolder
      • a .jpg or .png backup image of 150 KB maximum (40 KB recommended)
      • the images and other files that are referenced by the HTML file. Do not include any unnecessary files

    HTML5 creatives can be built using the methods and tools referenced below

    Each .zip file must be assessed against coding and technical errors by using

     

    1.2.3 Third-party

    Tag type: HTML or JavaScript from approved ad servers

    Initial load size: 150 KB maximum (40 KB recommended)

    Total load size: 4 MB maximum (2.2 MB recommended)

    Animation: 30 second maximum

    2. Video
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    2.1 In-stream and out-stream

     

    2.1.1 Video

    File type:

    • Hosted: .mp4
    • Third-party:
      • .mp4 (required)
      • .web (recommended)
      • .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)

    File size: ­­­­

    • Hosted: 1 GB maximum (200 MB recommended)
    • Third-party: 10 MB maximum size for transcoded serving files

    Dimensions:

    • Horizontal (landscape)
      • Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
      • Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
    • Vertical (portrait)
      • Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
      • Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
    • Square: 720 × 720, 1080 × 1080, 1920 × 1920

    Length: 15 or 30 seconds recommended

    Video codec: H.264

    Video bit rate: 20 Mbps minimum recommended

    Video frame rate: 23.98 or 29.97

    Black bars: letterboxing or pillarboxing not allowed

     

    2.1.2 Audio

    Audio codec: PCM or AAC

    Audio bit rate: 192 kbps minimum

    Audio sample rate: 48 kHz

     

    2.1.3 Companion

    File type:

    • Image: .jpg, .png, .gif
    • HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg

    File size: 20 KB maximum recommended

    Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended

    Animation: 15 seconds maximum recommended

    Frame rate: 24 maximum recommended

    Audio: not allowed

     

    2.1.4 Tag format

    VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors

    Two VAST wrappers maximum are recommended

    3. Native Creatives
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    3.1 Image

    Headline: 25 characters maximum (including spaces)

    Body text: 90 characters maximum (including spaces)

    Brand name: 25 characters maximum (including spaces)

    Call to action: 15 characters maximum (including spaces)

    Logo:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 100 x 100 minimum
      • 512 x 512 maximum
      • 200 x 200 recommended
    • Aspect ratio: 1:1

    Image:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 1200 x 627 minimum
      • 1999 x 1999 maximum
      • 1200 x 627 recommended
    • Aspect ratio: 1.91:1
    • Design: images should not contain text, brand name or logo

    Landing page URL: 1024 characters maximum

    3.2 Video

    Headline: 25 characters maximum (including spaces)

    Body text: 90 characters maximum (including spaces)

    Brand name: 25 characters maximum (including spaces)

    Call to action: 15 characters maximum (including spaces)

    Logo:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 100 x 100 minimum
      • 512 x 512 maximum
      • 200 x 200 recommended
    • Aspect ratio: 1:1

    Image:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 1200 x 627 minimum
      • 1999 x 1999 maximum
      • 1200 x 627 recommended
    • Aspect ratio: 1.91:1
    • Design: images should not contain text, brand name or logo

    Video:

    • File type: .mp4
    • File size: 1 GB maximum
    • Dimensions: 1280 x 720 minimum recommended
    • Aspect ratio: 16:9 recommended
    • Length: 60 seconds maximum
    • Bit rate: 2500 kbps minimum recommended
    • Frame rate: 23.98 or 29.97

    Landing page URL: 1024 characters maximum

    4 Audio Creatives
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    4.1 Audio

    File type: .mp3

    File size: ­­­­1 MB maximum

    Length: 15 or 30 seconds recommended

    Bit rate: 192 kbps minimum

    Sample rate: 44.1 kHz

    Landing page URL: required

    4.2 Companion

    File type: .jpg, .png

    File size: 20 KB maximum recommended

    Dimensions: 640 x 640, 300×250

    4.3 Tag format

    VAST 2.0 and VAST 3.0 from approved vendors

    DAAST is not supported

  • Creative specifications - Australia & New Zealand
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    1. Display
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    1.1 Dimensions

    The most common dimensions are listed below

    120 x 600 – Skyscraper

    160 x 600 – Wide Skyscraper

    300 x 250 – Medium Rectangle

    300 x 600 – Half Page

    336 x 280 – Large Rectangle

    468 x 60 – Banner

    728 x 90 – Leaderboard

    970 x 250 – Billboard

    970 x 90 – Super Leaderboard

    300 x 50 – Mobile Banner

    320 x 50 – Mobile Leaderboard

    320 x 480 – Mobile Interstitial Portrait

    480 x 320 – Mobile Interstitial Landscape

    768 x 1024 – Tablet Interstitial Portrait

    1024 x 768 – Tablet Interstitial Landscape

    1.2 Types

     

    1.2.1 Images

    File type: .jpg, .png, .gif

    File size: 150 KB maximum

    Animation: 30 seconds maximum

     

    1.2.2 HTML5

    File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg

    File size: 300 KB maximum

    Animation: 30 second maximum

    • Each creative must be compressed in a single .zip file of 300 KB maximum (200 KB maximum recommended)
    • Each .zip file must contain:
      • a single .html file located in the root of the .zip file and not in a subfolder
      • a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)
      • the images and other files that are referenced by the HTML file. Do not include any unnecessary files

    HTML5 creatives can be built using the methods and tools referenced below

    Each .zip file must be assessed against coding and technical errors by using

     

    1.2.3 Third-party

    Tag type: HTML or JavaScript from approved ad servers

    Initial load size: 150 KB maximum (40 KB maximum recommended)

    Total load size: 4 MB maximum (2.2 MB maximum recommended)

    Animation: 30 second maximum

    2. Video
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    2.1 In-stream and out-stream

     

    2.1.1 Video

    File type:

    • Hosted: .mp4
    • Third-party:
      • .mp4 (required)
      • .web (recommended)
      • .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)

    File size: ­­­­

    • Hosted: 1 GB maximum (200 MB maximum recommended)
    • Third-party: 10 MB maximum size for transcoded serving files

    Dimensions:

    • Horizontal (landscape)
      • Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
      • Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
    • Vertical (portrait)
      • Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
      • Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
    • Square: 720 × 720, 1080 × 1080, 1920 × 1920

    Length: 15 or 30 seconds recommended

    Video codec: H.264

    Video bit rate: 20 Mbps minimum recommended

    Video frame rate: 23.98 or 29.97

    Black bars: letterboxing or pillarboxing not allowed

     

    2.1.2 Audio

    Audio codec: PCM or AAC

    Audio bit rate: 192 kbps minimum

    Audio sample rate: 48 kHz

     

    2.1.3 Companion

    File type:

    • Image: .jpg, .png, .gif
    • HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg

    File size: 20 KB maximum recommended

    Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended

    Animation: 15 seconds maximum recommended

    Frame rate: 24 maximum recommended

    Audio: not allowed

     

    2.1.4 Tag format

    VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors

    Two VAST wrappers maximum recommended

    2.2 CTV and BVOD

    File type: .mp4

    File size: ­­­­1GB maximum

    Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended

    Length: 15 or 30 seconds

    Bit rate: 2000 kbps minimum

    Frame rate: 23.98 or 29.97

    Audio sample rate: 48 kHz

    Tag format:

    • VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors
    • VPAID and MRAID are not supported

    Skippability: skippable videos are not supported

     

    Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives

    3. Native
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    3.1 Image

    Headline: 25 characters maximum (including spaces)

    Body text: 90 characters maximum (including spaces)

    Brand name: 25 characters maximum (including spaces)

    Call to action: 15 characters maximum (including spaces)

    Logo:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 100 x 100 minimum
      • 512 x 512 maximum
      • 200 x 200 recommended
    • Aspect ratio: 1:1

    Image:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 1200 x 627 minimum
      • 1999 x 1999 maximum
      • 1200 x 627 recommended
    • Aspect ratio: 1.91:1
    • Design: images should not contain text, brand name or logo

    Landing page URL: 1024 characters maximum

    3.2 Video

    Headline: 25 characters maximum (including spaces)

    Body text: 90 characters maximum (including spaces)

    Brand name: 25 characters maximum (including spaces)

    Call to action: 15 characters maximum (including spaces)

    Logo:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 100 x 100 minimum
      • 512 x 512 maximum
      • 200 x 200 recommended
    • Aspect ratio: 1:1

    Image:

    • File type: .jpg, .png
    • File size: 1200 KB maximum
    • Dimensions:
      • 1200 x 627 minimum
      • 1999 x 1999 maximum
      • 1200 x 627 recommended
    • Aspect ratio: 1.91:1
    • Design: images should not contain text, brand name or logo

    Video:

    • File type: .mp4
    • File size: 1 GB maximum
    • Dimensions: 1280 x 720 minimum recommended
    • Aspect ratio: 16:9 recommended
    • Length: 60 seconds maximum
    • Bit rate: 2500 kbps minimum recommended
    • Frame rate: 23.98 or 29.97

    Landing page URL: 1024 characters maximum

    4. Audio
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    4.1 Audio

    File type: .mp3

    File size: ­­­­1 MB maximum

    Length: 15 or 30 seconds recommended

    Bit rate: 192 kbps minimum

    Sample rate: 44.1 kHz

    Landing page URL: required

    4.2 Companion

    File type: .jpg, .png

    File size: 20 KB maximum recommended

    Dimensions: 640 x 640, 300×250

    4.3 Tag format

    VAST 2.0 and VAST 3.0 from approved vendors

    DAAST is not supported

    5. SOCIAL BOOST
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    5.1 Platforms and post types

    Platform: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube

    Post type: Photo, Link, Video, Carousel, Stories

    5.2 Creative requirements

     

    5.2.1 Post import

    Supported for most Facebook, Instagram and Twitter creatives. Not supported for Facebook accounts, post links with geo or age restrictions, LinkedIn, Pinterest, Snapchat, TikTok, YouTube creatives

    • Organic post URLs
    • Facebook ad library URLs

     

    5.2.2 Raw assets

    Supported for Facebook and Instagram posts that are paid (dark), ad preview links, geo targeted or age targeted, and all Stories, LinkedIn, Pinterest, Snapchat, TikTok or YouTube creatives

    Logo:

    • File type: .jpg, .png
    • File size: 2 MB maximum
    • Aspect ratio: 1:1 recommended
    • Dimensions:
      • 100 x 100 minimum
      • 500 x 500 maximum

    Brand name: 25 characters maximum

    Creative caption:

    • Length: 700 characters maximum
    • Truncation: automatically truncated to 300 characters with added “See More” link
    • Emoticons: supported

    Image:

    • File type: .jpg, .png, .gif
    • File size: 2 MB maximum
    • Aspect ratio: 1:1 recommended
    • Dimensions:
      • 500 x 262 minimum
      • 1222 x 640 maximum

    Video:

    • File type: .mp4
    • File size: 3 MB maximum recommended
    • Aspect ratio: 9:16 or 16:9 recommended
    • Dimensions:
      • 320 x 180 minimum
      • 720 x 405 maximum

     

    5.2.2.1 Stories

    Image:

    • File type: .jpg, .png, .gif
    • File size: 1 MB maximum
    • Aspect ratio: 9:16 or 4:5 recommended
    • Width: 400 minimum, 1222 maximum

    Video:

    • File type: .mp4, .mov
    • File size: 2 MB maximum
    • Aspect ratio: 9:16 recommended
    • Width: 320 minimum, 720 maximum
    • Length: 15 seconds maximum

    Title: automatically truncated to 30 characters

    Description: automatically truncated to 100 characters

    6. DOOH
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    6.1 Australia

    File type: .jpg, .mov, .mp4

    File size: 10 MB maximum

    Colour mode: RGB, CMYK

    Parent venue: Outdoor

    Child venue: Billboards

    Dimensions:

    • 1224 x 324, 1400 x 400, 560 x 320, 1320 x 320, 468 x 720, 400 x 600, 570 x 670, 1152 x 384, 1232 x 308, 864 x 288, 1080 x 1920, 896 x 320, 700 x 370, 952 x 252, 448 x 672, 648 x 768, 312 x 390, 1836 x 432, 896 x 384, 480 x 800, 1920 x 480, 840 x 400, 600 x 600, 795 x 270, 924 x 308, 720 x 240, 1060 x 360, 1428 x 336, 495 x 720, 810 x 270, 360 x 450, 1850 x 455, 336 x 504, 616 x 924, 768 x 192, 768 x 384, 1240 x 320, 260 x 380, 784 x 208, 512 x 288, 640 x 360, 992 x 304, 1056 x 432, 1185 x 315, 612 x 396, 380 x 480, 810 x 270, 896 x 288, 1200 x 400

    Static: Yes

    Video: No

    Child venue: Urban Panels (non-JCD)

    Dimensions:

    • 1080 x 1920

    Static: Yes

    Video: No

    Child venue: Bus Shelters

    Dimensions:

    • 1080 x 1920

    Static: Yes

    Video: No

    Parent venue: Transit

    Child venue: Airports

    Dimensions:

    • 1080 x 1920
    • 1920 x 1080
    • 3840 x 1080
    • 2400 x 540

    Static: Yes

    Video: No

    Parent venue: Point of care

    Child venue: Doctors Offices

    Dimensions:

    • 1080 x 1920
    • 1920 x 1080

    Static: Yes

    Video: Yes

    • Tonic 1080×1920: 10 seconds with audio
    • Tonic 1920×1080: 15 seconds

    If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

    Parent venue: Retail

    Child venue: Grocery

    Dimensions:

    • 1080 x 1920
    • 1920 x 1080

    Static: Yes

    Video: Yes

    • SMG 1080 x 1920: 7 seconds
    • VMO 1080 x 1920: 10 seconds
    • VMO 1920 x 1080: 10 seconds

    If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

    Child venue: Malls

    Dimensions:

    • 3840 x 1080
    • 2160 x 3840

    Static: Yes

    Video: Yes

    • SMG: 7 seconds
    • VMO: 10 seconds

    Dimensions:

    • 1080 x 1920
    • 1920 x 1080

    Static: Yes

    Video: Yes

    • SMG 1080 x 1920: 7 seconds
    • VMO 1080 x 1920: 10 seconds
    • VMO 1920 x 1080: 10 seconds
    • Scentre 1080 x 1920: 10 seconds

    If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

    Child venue: Gas Stations

    Dimensions:

    • 1080 x 1920
    • 1920 x 1080

    Static: Yes

    Video: Yes

    • VMO 1080 x 1920: 10 seconds
    • VMO 1920 x 1080: 15 seconds with audio
    • QMS: 10 seconds
    • Motio: 10 seconds

    If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

    Child venue: Convenience Stores

    Dimensions:

    • 1920 x 1080
    • 1080 x 1920
    • 3840 x 1080
    • 960 x 1080
    • 1366 x 768
    • 3840 x 2160
    • 1920 x 1036

    Static: Yes

    Video: Yes

    • Motio: 7 seconds with audio

    If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

    Child venue: Pharmacies

    Dimensions:

    • 1080 x 1920

    Static: Yes

    Video: Yes

    • Tonic: 10 seconds

    If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

    Parent venue: Health and beauty

    Child venue: Gyms

    Dimensions:

    • 1080 x 1920
    • 3840 x 1080

    Static: Yes

    Video: Yes

    • VMO: 10 seconds

    If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

    Parent venue: Entertainment

    Child venue: Movie Theatres (cinema entrance & waiting areas)

    Dimensions:

    • 1080 x 1920

    Static: Yes

    Video: Yes

    • VM – Cinema: 15 seconds

    If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

    Child venue: Sports Entertainment

    Dimensions:

    • 1080 x 1920

    Static: Yes

    Video: Yes

    • Motio: 10 seconds

    If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

    Parent venue: JCDecaux

    Child venue: Urban Panels (Street Furniture)

    Dimensions:

    Smartframes

    • 1080 x 1920
    • 2160×3840

    Static: Yes

    Video: No

    Child venue: Billboards (Large Format – Landscape)

    Dimensions:

    Spectacular

    • 1584 x 368
    • 1836 x 432
    • 1888 x 448

    Supersite

    • 1040 x 272
    • 1152 x 304
    • 1224 x 324
    • 1248 x 320
    • 1656 x 360
    • 952 x 252

    Super-8

    • 1000 x 250
    • 800 x 200
    • 992 x 256

    Static: Yes

    Video: No

    Child venue: Billboards (Large Format – Portrait)

    Dimensions:

    LF Portrait

    • 1080 x 1920
    • 504 x 792
    • 512 x 768
    • 528 x 800

    Static: Yes

    Video: No

    6.2 New Zealand

    File type: .jpg, .mov, .mp4

    File size: 10 MB maximum

    Colour mode: RGB, CMYK

    Parent venue: Outdoor

    Child venue: Billboards

    Dimensions:

    • 84 0x 400
    • 496 x 256
    • 1008 x 256
    • 768 x 192
    • 1152 x 288
    • 288 x 576
    • 1080 x 1920
    • 1400 x 400
    • 384 x 576
    • 416 x 560
    • 576 x 648
    • 1064 x 224
    • 1120 x 280
    • 396 x 468
    • 570 x 600

    Static: Yes

    Video: No

    Parent venue: Entertainment

    Child venue: Sports Entertainment

    Dimensions:

    • 840 x 400

    Static: Yes

    Video: Yes

    • Go Media: 8 seconds

    Dimensions:

    • 1008 x 256
    • 1440 x 360

    Static: Yes

    Video: No

    Parent venue: Transit

    Child venue: Airports

    Dimensions:

    • 1920 x 1080
    • 1080 x 1920
    • 3840 x 1080
    • 2400 x 540

    Static: Yes

    Video: Yes

    • Go Media: 15 seconds

    Parent venue: Offices

    Child venue: Office Buildings

    Dimensions:

    • 1920 x 1080

    Static: Yes

    Video: Yes

    • VMO: 10 seconds

    6.3 VMO

    6.3.1 Media type

    Static image:

    • File type: .jpg, .png
    • File size: 5 MB maximum

    Full motion video:

    • File type: .mp4
    • File size: 12 MB maximum

    6.3.2 Screen class

    Shop (All):

    • Screen type: Full Motion Digital
    • Length: 7 Seconds

    Active Reach:

    • Screen type: Full Motion Digital
    • Length: 7 Seconds

    On-The-Go Reach (C-Store):

    • Screen type: Full Motion Digital
    • Length: 7 Seconds

    On-The-Go TV (Pumps):

    • Screen type: Full A/V (audio enabled)
    • Length: 15 Seconds

    6.3.3 Orientation

    Landscape:

    • Aspect ratio: 16:9
    • Dimensions: 1920 x 1080
    • Spot length: 7 seconds
    • Static image: Yes
    • Full motion video: Yes
    • Audio enabled: No

    Portrait:

    • Aspect ratio: 9:16
    • Dimensions: 1080 x 1920
    • Spot length: 7 seconds
    • Static image: Yes
    • Full motion video: Yes
    • Audio enabled: No

    Landscape A/V:

    • Aspect ratio: 16:9
    • Dimensions: 1920 x 1080, 1280 x 720
    • Spot length: 15 seconds
    • Static image: Yes
    • Full motion video: Yes
    • Audio enabled: Yes

    Ultrawide A:

    • Aspect ratio: 32:9
    • Dimensions: 3480 x 1080
    • Spot length: 7 seconds
    • Static image: Yes
    • Full motion video: Yes
    • Audio enabled: No

    Ultrawide B:

    • Aspect ratio: 36:9, 4:1
    • Dimensions: 4320 x 1080
    • Spot length: 7 seconds
    • Static image: Yes
    • Full motion video: Yes
    • Audio enabled: No