The modern digital world
Today, phones are smarter, TVs are connected, iPods gave way to music streaming, bus-stop shelters sprouted video screens — and all these new channels have created what we know as the new modern digital world.
And just like that, programmatic is no longer a novelty, but the dominant and preferred mode of advertising to reach the right audience using high quality inventory.
What is Programmatic Advertising?
Programmatic Advertising refers to the use of automated technology to buy advertising space. But that’s not all. Programmatic powers purpose-built technology with the sharpest data insights, enabling a new level of scale, targeting and efficiency. This is at the core of what we do at MiQ.
Digital touchpoints
Europeans today are constantly connected to a range of digital touchpoints. MiQ helps Lee Kum Kee reach the right audiences, at the right time and in more meaningful ways.
Explore some of the latest Lee Kum Kee ads below. (Yes, these are all bought programmatically!)
YouTube
Reach billions of potential customers on the world’s most popular streaming service
Social Media
Find users as they browse popular social media platforms such as Facebook, Instagram and Tik Tok
Digital Out-Of-Home
Access specific digital screens to reach people on-the-go, in the right places and at the right times
Digital Audio
Reach people with ear-grabbing messages on music and podcasts streaming platforms, whatever device they are using
What we know about the modern Lee Kum Kee consumer:
Technology in digital advertising also enables game-changing insight. We can not only use this to improve advertising campaigns, but also to feed insight back into the business.
Here is just a snapshot of some insights we can collect for Lee Kum Kee:
1. AUDIENCES
Use data to target relevant people
2. CONTEXT
Ensure ads appear in relevant environments (e.g. recipe sites)
3. REACH
Measure the number of your customers that see your campaign
4. FREQUENCY
Control the number of times you reach your audiences
5. TIME OF DAY
Show your ads in relevant dates and times
6. GEO
Target audiences in specific locations
