1 Display

1.1 Dimensions

The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape

1.2 Types

1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum

1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum
• Each .zip file must contain:

◦ a single .html file located in the root of the .zip file and not in a subfolder

◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)

◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files

• HTML5 creatives can be built using the methods and tools referenced below:

◦ Code editor

◦ Adobe Animate

◦ Google Web Designer

◦ API methods

• Each .zip file must be assessed against coding and technical errors by using:

◦ the Workspace Validator to check compatibility and general requirements

◦ the validation messages to identify and fix any issues

The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead

1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum

2 Video

2.1 In-stream and out-stream

2.1.1 Video
• File type:

◦ Hosted: .mp4

◦ Third-party:

· .mp4 (required)

· .webm (recommended)

· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)

• File size:

◦ Hosted: 250 MB maximum

◦ Third-party: 10 MB maximum size for transcoded serving files

• Dimensions:

◦ Horizontal (landscape)

· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)

· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080

◦ Vertical (portrait)

· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)

· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440

◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920

• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed

2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz

2.1.3 Companion
• File type:

◦ Image: .jpg, .png, .gif

◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg

• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed

2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended

3 Native

3.1 Image

• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:

◦ File type: .jpg, .png

◦ File size:

· 200 KB recommended

· 1200 KB maximum

◦ Dimensions:

· 100 x 100 minimum

· 512 x 512 maximum

· 200 x 200 recommended

◦ Aspect ratio: 1:1

• Image:

◦ File type: .jpg, .png

◦ File size:

· 200 KB recommended

· 1200 KB maximum

◦ Dimensions:

· 1200 x 627 minimum

· 1999 x 1999 maximum

· 1200 x 627 recommended

◦ Aspect ratio: 1.91:1

◦ Design: images should not contain text, brand name or logo

• Landing page URL: 1024 characters maximum

3.2 Video

• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:

◦ File type: .jpg, .png

◦ File size:

· 200 KB recommended

· 1200 KB maximum

◦ Dimensions:

· 100 x 100 minimum

· 512 x 512 maximum

· 200 x 200 recommended

◦ Aspect ratio: 1:1

• Image:

◦ File type: .jpg, .png

◦ File size:

· 200 KB recommended

· 1200 KB maximum

◦ Dimensions:

· 1200 x 627 minimum

· 1999 x 1999 maximum

· 1200 x 627 recommended

◦ Aspect ratio: 1.91:1

◦ Design: images should not contain text, brand name or logo

• Video:

◦ File type: .mp4

◦ File size: 250 MB maximum

◦ Dimensions: 1280 x 720 minimum recommended

◦ Aspect ratio: 16:9 recommended

◦ Length: 60 seconds maximum

◦ Bit rate: 2500 kbps minimum recommended

◦ Frame rate: 23.98 or 29.97

• Landing page URL: 1024 characters maximum

4 Audio

4.1 Audio

• File type: .mp3
• File size: ­­­­1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required

4.2 Companion

• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640, 300 × 250

4.3 Tag format

• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported

5 DOOH

All creative visuals must adhere to the general limitations on content, subjected to the media owner’s approval before the campaign starts

The final creative can take up to two weeks to be approved by the media owners

5.1 Dimensions

• 1080 x 1920 (required)
• 1920 x 1080
• 3840 x 2160
• 1920 x 3240

5.2 Venue types

5.2.1 Airports
• Description: Changi Terminals Digital Network
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• SSPs compatible: JCD
• Screens: 100

5.2.2 Bus Shelters

5.2.2.1 Pedestrian facing
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• Detail:

◦ Animated visuals with audio are accepted on some screens from 7 am to 10 pm

◦ All animated visual featuring audio must be accompanied by a mute version (no audio)

• SSPs compatible: Clear Channel // JCD
• Screens: 109 // 29

5.2.2.2 Vehicular facing
• Creative Type: Static
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: JPEG (RGB)
• File Size: max 2 MB (300 dpi)
• SSPs compatible: Clear Channel // JCD
• Screens: 141 // 71

5.2.2.3 Electric City Screens
• Creative Type: Animated

◦ Orientation: Landscape

◦ Dimensions: 3840 x 2160

◦ Format: MP4 H.264

◦ File Size: max 25 MB

◦ Duration: 30 sec

◦ Frame Rate: 25 fps

◦ Audio: Highest Volume without distortion

◦ Detail:

· Animated visuals with audio are accepted on some screens from 7 am to 10 pm

· All animated visual featuring audio must be accompanied by a mute version (no audio)

◦ SSPs compatible: Clear Channel

◦ Screens: 4

• Creative Type: Static

◦ Orientation: Landscape

◦ Dimensions: 3840 x 2160

◦ Format: JPEG (RGB)

◦ File Size: min 2 MB/ max 3 MB (96 dpi)

◦ SSPs compatible: Clear Channel

◦ Screens: 4

5.2.3 Digital Billboard/Lift Lobby Screens
• Description: Change Alley Mall/TV Network
• Creative Type: Animated
• Orientation: Landscape
• Dimensions: 1920 x 1080
• Format: MP4 H.264
• Duration: min 10 sec / max 120 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• SSPs compatible: Focus Media
• Screens: 465

5.2.4 MRT
• Description: Thomson East Cost Line
• Creative Type: Animated

◦ Orientation: Portrait

◦ Dimensions: 1080 x 1920

◦ Format: MP4 H.264

◦ File Size: min 5 MB / max 10 MB

◦ Duration: 15 sec

◦ Frame Rate: 25 fps

◦ SSPs compatible: Asiaray

◦ Screens: 48

• Creative Type: Static

◦ Orientation: Portrait

◦ Dimensions: 1080 x 1920

◦ Format: JPEG (RGB)

◦ File Size: 300 KB

◦ SSPs compatible: Asiaray

◦ Screens: 48

5.2.5 Shopping Malls

5.2.5.1 Orchard ION Digital Network
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• Detail:

◦ All animated visual featuring audio must be accompanied by a mute version (no audio)

◦ Creative can’t be directing to another location

• SSPs compatible: JCD
• Screens: 19

5.2.5.2 Jewel Digital Network
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: No audio
• Detail: Creative can’t be directing to another location
• SSPs compatible: JCD
• Screens: 19

5.2.5.3 Raffles City LED
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1920 x 3240
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• Detail:

◦ FA with image height reduced to 33.33% (1920 x 1080)

◦ All animated visual featuring audio must be accompanied by a mute version (no audio) – 48 kHz, 16 Bit, Stereo

◦ Creative can’t be directing to another location

• SSPs compatible: JCD
• Screens: 1