Your in-house programmatic partner
Wherever you are on your in-housing journey, we can help. Whether you need a fully managed service, or you’re looking for consultation to help you scale, our in-housing programmatic experts can help you deliver the business outcomes you’re looking to achieve.
As your in-housing partner, we’ll help you:
Launch and scale activity faster
Deliver unbeatable performance
Retain transparency and control over your campaigns
Drive cost efficiencies without compromising on innovation
When you’re bringing programmatic in-house, there are always challenges
Recruiting and retaining campaign management talent
Accessing data science resources
Staying on top of and managing multiple DSPs
Managing a growing number of channels, formats and platforms
Adapting to the post-cookies world
If those challenges sound familiar… here’s how we can help
Read more about each can help you with your in-housing needs below.
People
Scalable trading and data science expertise
Our team of agile programmatic experts can provide end-to-end campaign management, or become an extension of your in-house team:
- Data scientists, analysts, and solutions engineers to unearth insights and diagnose your business challenges.
- Traders that convert these insights into omnichannel media activations.
- Creative designers and developers to tell your brand's story, through innovative formats, data driven creative solutions, and beautiful assets.
- Client service and ad operations teams to offer around-the-clock support and assistance before, during and after your campaign.
Technology
DSP-agnostic, omnichannel campaigns
Our technology automates and integrates all the elements of a programmatic campaign in order to facilitate faster launches, cross-channel executions and better performance.
- Plan with predictive intelligence for campaigns that are optimized from day-zero.
- Activate seamlessly across multiple DSPs and channels such as video, connected TV, native, audio and display.
- Customize campaigns around your challenges to deliver exactly the business results you need.
Partnerships
Data-rich intelligence and connected identity solutions
Tap into a vast array of data partnerships that offer limitless testing opportunities, so that you can innovate faster and respond to the rapidly evolving programmatic space:
- Extract maximum value from your first party data with new identity solution
- Future-proof your programmatic with advanced contextual targeting
- Access over 175 integrated data providers for rich consumer insights
How we work with you
Our tech
A full-service solution with MiQ’s trading experts and DSP licenses
✓ Accelerated campaign launches
✓ Unbeatable performance
Your tech
Enlist MiQ trading experts to manage campaigns within your own licensed DSPs
✓ Maximum transparency and control
Hybrid
Test new platforms, managed by MiQ, alongside your own DSP licenses and staff
✓ Drive innovation and cost efficiency
Testimonials
“Fundrise needed to make a step change in the scale of our growth program but didn't have the team built internally to support that scale. MiQ stood out among other potential partners and was a major asset in making that leap, seamlessly. Within weeks, we went from 0 to 100 with their talented team and they've helped us deliver on aggressive growth goals so far in 2021.”
“I think MiQ is a tremendous marketing partner and great steward of our marketing dollars. MiQ’s use of their expansive data and technology consistently drove improved marketing outcomes for TaxAct. I also found that, over the course of the season, data drove any conversation with MiQ and that’s not necessarily the case with all of our partners."
“TrueCar, the most efficient and transparent online destination to buy a car, has benefited from working with MiQ, a programmatic ad buying industry leader. We have consolidated our strategies, tested new initiatives and learned from MiQ experts.”
Choosing the right in-housing solution for your business
Getting the most out of a managed service relationship
In this paper you'll learn:
- The different marketer needs and motivations for in-housing, and the challenges you can expect to face
- What the path to in-housing looks like, and the steps brands need to take to succeed
- The continuum of in-housing solutions and how they can be applied to meet your precise challenges
- How to get the most out of your managed service partners
- How does MiQ tech: Trading Lab, Analytics Studio, Intelligence Hub empower the brands we work with?
- Case study: How MiQ helped a telecoms company achieve better performance and efficiency on their in-housing journey
