Shopping has changed.
It’s no longer online or offline,
it’s both.
Your CPG programmatic partner
We’re MiQ, a leading programmatic media partner.
With the shift in consumer behavior, the pressure’s on for CPG brands to be hyper-efficient in reaching consumers online. MiQ’s approach to programmatic advertising has helped countless CPG brands achieve efficiency and scale. Find out more below on how.
How we can help
- Cookieless audiences built from trusted data
- Personalized, shoppable creative
- In-flight optimization
- Flexible measurement options
Why MiQ
Your customers get
A shorter path to purchase, improved shopping experience
You get
More customer insight, more sales
You both get
More engagement, more relevance, better performance
Shopping data
Data informed campaigns from start to finish
Our CPG approach is centered around our data integration with Ibotta. We have access to first-party data on 2 billion items purchased annually by customers across more than 120 major retailers. This data is completely consented, transparent, and accurate – and gives you insight on customers, segmented according to 20 different customer attributes.
Audience
Trusted, deterministic shopper data direct from coupon redemption + retailers
No one knows your customers better than you, and at MiQ, we can customize our campaigns to more than 1,000 shopper audiences, based on your specifications.
Target the audience that’s most meaningful to you. We offer targeting capabilities based on:
- Brand loyalists
- Lapsed customers
- Category spend
- Product purchasers
- Retail channel
- Demography
- +more
Shoppable creative
Relevant creative that makes products easier to buy
Choose a retailer
We’ll make your display, video & CTV ads shoppable
Personalize
- Product retargeting
- Product prospecting
- Moment prospecting
Send more users to checkout
Report on: Products added to cart, $ value of products added, % proceed to checkout + more
Helping to drive
71% higher ROAS for our haircare client
Driving Walmart purchases with MiQ's unique CPG toolkit
Learn all about the current trends happening with CPG
Learn about the changes in the context of the rapidly growing digital advertising landscape, while examining how CPG marketers can future-proof their strategies to keep reaching their best customers in a post-cookies world.
New to CPG and curious in learning more about the landscape?
Sign up to request a MiQ Unlocked session for you and your team!
