Contextual targeting
What does it mean?
Contextual targeting means showing digital ads based on the content of a webpage. So, if you’re a health and beauty brand, you’d serve ads to people browsing fashion and lifestyle websites, whereas if you’re marketing cars, you serve ads to people browsing car review sites.
How do we do it?
At MiQ we go a step further than standard contextual targeting. Our award-winning predictive contextual targeting analyses hundreds of data points from multiple partnerships via machine learning to accurately find the highest-propensity users based on multiple combinations of contextual signals.
What does that mean for you?
Our analysts and solutions engineers have built hundreds of high-performing predictive analytics models and are poised to help you find your best contextual audience. On average our predictive contextual strategies outperform audience-based targeting by 10-20% and are completely future-proofed in a world where audience identifiers like cookies are gradually being phased out.
