Contextual targeting

How do we do it?

At MiQ we go a step further than standard contextual targeting. Our award-winning predictive contextual targeting analyses hundreds of data points from multiple partnerships via machine learning to accurately find the highest-propensity users based on multiple combinations of contextual signals.

What does that mean for you?

Our analysts and solutions engineers have built hundreds of high-performing predictive analytics models and are poised to help you find your best contextual audience. On average our predictive contextual strategies outperform audience-based targeting by 10-20% and are completely future-proofed in a world where audience identifiers like cookies are gradually being phased out.