How MiQ Advanced TV helped Boost Mobile connect their TV and digital strategies to drive online conversions.
The results were unarguable. By connecting their TV and digital campaigns with Advanced TV, Boost Mobile drove:
- 1.35 times more site visits with TV plus digital compared to digital-only
- 1.3 times more site engagement after increasing the average impressions served per user by 1.6
- 18% more quality site traffic with TV plus digital compared to digital-only