If you’re looking to use the power of data-driven insights to fuel your cannabis marketing, we’re the partner to help you. Our cannabis team are experts in the cannabis marketing space, and we’re helping brands use programmatic media to get better results, while also navigating the complexity of compliance.
We’re MiQ, your programmatic partner for cannabis marketing.
If you’re looking to use the power of data-driven insights to fuel your cannabis marketing, we’re the partner to help you. Our cannabis team are experts in the cannabis marketing space, and with our Leafly data partnership, we’re helping brands use programmatic media to get better results, while also navigating the complexity of compliance.
We’re MiQ, your programmatic partner for cannabis marketing.
We have a whole range of media capabilities that will help you understand and target your audience much more effectively. From branding and performance, through to high-impact creative builds and sophisticated measurement.
By connecting cannabis audience insights data with our other data partners like Environics Analytics and Lotame, we can help you build smarter audience segments and activate better media campaigns.
Our team are cannabis marketing experts. They have the experience and expertise to help you reach your campaign goals and navigate the ever-changing regulatory and legal cannabis landscape.
Get a clear picture of where your brand sits in this emerging market with unparalleled insights and data that drive better-connected campaigns for THC and CBD based products.
Drive consumers to engage with your brand online and offline — whether that’s buying a product or signing up for a mailing list.
Bespoke insights inform smarter targeting and results-driven campaigns across paid media channels.
Target your customers along their real-world journey and drive footfall to a specific location.
Inform your media campaigns and align your strategies so they match up with the things happening in the real-world.
Understand the audience profiles of visitors to your website and/or brick and mortar locations.
Measure the impact of your advertising efforts and learn who visited a dispensary or your website.
Captivate your audience with diverse, high impact and mobile-first formats.
Find out if your campaign strategy resonates with consumers, and drove awareness and/or lift.
Run ads programmatically across cutting-edge content properties from the Puff Puff Post network and Cannavu, layering on MiQ proprietary targeting tactics and optimizations.
Our partnerships with Environics Analytics and Vividata provide deeper insights and more effective targeting on specific cannabis subgroups at the postal code level.
We ensure age-gated compliance in all of our targeting by utilizing deterministic data segments with Lotame and Oracle Data Cloud to reach high-value consumers at scale.
We have partnered with Unacast and Factual to monitor foot traffic at over 800 cannabis dispensaries across Canada and target over 15M unique devices.
Activate across all programmatic channels to ensure your campaigns are reaching audiences where they will have the most impact.
Deliver key messages to your target audience on their most visited sites using native or display ads.
Make sure your DOOH (Digital out of Home) campaign is being seen by the right audience in the right place.
*Based on regional compliance
Access premium video inventory with advanced interactive formats across devices.
Seamlessly integrate your messages in a personalized environment.
FIGR is a Canadian LP that combines farming wisdom with scientific rigour to produce high-quality cannabis. Learn more about how they used Leafly audience extension to drive better campaign performance.
“MiQ has been one of our more strategic partners in helping us understand our core audiences, their motivations and where to best reach them. They provide insights that fuel our marketing strategies and programs, like our Leafly activation, which has helped build awareness among high-intent cannabis consumers.”
The best cannabis marketing strategies mean nothing unless you’re confident you’re staying totally compliant. We work with deterministic data partners to make sure we only target users who have self-declared their age.
Leverage both online and offline data partners to target age-gated audiences (census data, social data, login data, registration data).
Layer on keyword exclusions associated with phrases related to escaping age-gating, and phrases skewed to audiences under 19 years of age.
Layer on a human audited process to ensure creative compliance in accordance with local and national advertising standards.
Access reliable, brand-safe inventory through audited domains & blacklists, real-time content verification, and website blocking.
With issues arising from a rapidly evolving cannabis industry, it is important that businesses in this sector have a legal team that understands the cannabis marketplace.
understand the advertising cannabis regulations
The go-to market idea lead
The partnership quarterback
The technical lead
The client point of contact
The product and tech lead
The campaign executer
The data master
The analytics expert
The data hero
* If you’re interested in reading the full IAB and CMAcannabis presentations above, please contact us using the form below.
Interested in working with us? or working for us? Or just want to talk about all things programmatic? We'd love to chat so send us a message below.
