Brand study measurement
How do we do it?
MiQ works with some of the industry’s leading third party measurement experts to go beyond uplift and provide high quality brand insights to our clients across almost any creative format. Through our deeper data integrations we help you go beyond just basic uplift and gather customized insights on awareness, sentiment, perception, purchase intent, recall or loyalty, broken down by demographics, location, creative, targeting, and more. And our expert traders can use the insights to optimize your campaign in-flight for better results.
What does that mean for you?
Get more actionable and reliable brand insights to achieve better marketing resonance and improve outcomes, by connecting your brand metrics to your performance data across more channels and formats than ever before.