ExchangeWire’s TraderTalk TV: MiQ’s Ben Holmes on DOOH in the UK – traditional vs programmatic
In this latest episode of TraderTalk TV, Ben Holmes, technical account manager, UK, at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH in the UK.
In this session Lindsay and Ben discuss:
- MiQ’s marketing evolution
- What DOOH is and how it differs from traditional out-of-home advertising
- MiQ’s approach to the planning, activation and measurement of DOOH campaigns in the UK
- The future of DOOH – the omnichannel and creative opportunities it presents
If you want to have a chat to find out more about MiQ’s DOOH solution and how it can solve your business challenges – contact one of our experts >>