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Industry wisdom

ExchangeWire’s TraderTalk TV: MiQ’s Ben Holmes on DOOH in the UK – traditional vs programmatic

MiQ Marketing

Aug 19, 2021 / 1 min read
Updated on Jul 26, 2022

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In this latest episode of TraderTalk TV, Ben Holmes, technical account manager, UK, at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH in the UK.

In this session Lindsay and Ben discuss:

  • MiQ’s marketing evolution
  • What DOOH is and how it differs from traditional out-of-home advertising
  • MiQ’s approach to the planning, activation and measurement of DOOH campaigns in the UK
  • The future of DOOH – the omnichannel and creative opportunities it presents

 

If you want to have a chat to find out more about MiQ’s DOOH solution and how it can solve your business challenges –  contact one of our experts >>

 

 

More from MiQ blog

President’s Club @ MiQ: Tarah McEwen

President’s Club @ MiQ: Kristina Kodjabacheva

President’s Club @ MiQ: Kate Thomas

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