ExchangeWire’s TraderTalk TV: MiQ’s Ben Holmes on DOOH in the UK – traditional vs programmatic

In this latest episode of TraderTalk TV, Ben Holmes, technical account manager, UK, at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH in the UK.

In this session Lindsay and Ben discuss:

  • MiQ’s marketing evolution
  • What DOOH is and how it differs from traditional out-of-home advertising
  • MiQ’s approach to the planning, activation and measurement of DOOH campaigns in the UK
  • The future of DOOH – the omnichannel and creative opportunities it presents

 

If you want to have a chat to find out more about MiQ’s DOOH solution and how it can solve your business challenges –  contact one of our experts >>